If you are a retailer or distributor looking to re-balance your portfolio to include more fast-growth, margin-enhancing wines, then Worthwhile is a an importer you should strongly consider. Our portfolio consists entirely of wines in the fastest growing segments of the industry.

1. Sustainable wines.

  • Sales of sustainable wine are up 13% through Q3, 2009*
  • The main reason most people don’t buy more sustainable wines is that they can not find enough of them.*

2. Great wines from South Africa.

  • While most imports are in decline the  Rand is steady against the dollar and South African wine exports to the US are up 7% through October. **
  • SA wines are under-represented in the US, so there is room for dramatic growth.**
  • World Cup in 2010 will give 135 million Americans exposure to South Africa they have never had before.***
  • WOSA, SA wine trade group has doubled the US marketing budget in 2010
  • Overall, the quality of SA wines is widely seen and reported as being among the best in the world (see sidebar).
  • Every wine we import has received a 90+, “recommended,” or “value” review, or won a medal in an international wine competition.

In June and July, ESPN is going to broadcast more than 65 hours of prime time coverage of 2010 World Cup soccer from South Africa. Contact us now to take advantage of this unprecedented exposure. Get our wines and soccer promotions into the market in time.

Worthwhile Wine is launching in March 2010, with a portfolio of some of the most respected and best made wines in the world by building partnerships with wholesalers, retailers and restaurateurs all across the US. If you are interested in learning more about our portfolio, please contact us here.

*Nielsen.   ** WOSA     ***ESPN

 
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