Worthwhile Wine Company founder Tom Lynch had 25 years of wine and consumer package goods marketing and sales experience when he began reading about the value of triple bottom-line business. He was already connected to South Africa through the nonprofit he co-founded in 2008 when his exposure to South African wine began. The first thing noticed was the quality and variety. But what really moved him was the way so many South African wineries were making great wine while also doing so much to enhance the planet and the people they worked with.
Out of this experience, Tom decided to make a major shift in his life and started Worthwhile Wine Company. The business combines Tom’s passion for, and expertise in wine, with his connection to South Africa and emphasis on the value of sustainable living. Worthwhile Wine only imports great wines that are made sustainably.
Following one of the most successful launches of South African wines in the US, Worthwhile Wine Co. is expanding to include great, sustainably made wines from two additional Southern Hemisphere countries in early 2012. Look for upcoming information on our expansion into wines from Argentina and Chile soon.
In selecting the Worthwhile portfolio, Tom visited more than 45 South African, and more than 25 South American wineries that had a history of consistent quality and sustainable business practices. He tasted nearly 750 wines, and met the people responsible for making the wines and running the wineries, some of them on the same estate for as long as nine generations. These are some of the best wines in the world, from people with passion and vision, made in ways that make a difference in the world.
As Lynch puts it, "The fact that we can build a very successful business, while working in an industry we love, and having a positive impact on the world is really about as good as it gets."
Worthwhile Wine Company imports sustainably made wines, but also runs their operations guided by “triple bottom line” business principles; the focus is on Profit, People, and Planet (versus the more traditional philosophy of business that is only focused on Profit).