Worthwhile Wine Company founder Tom Lynch had more than 10 years experience in the US wine industry when, in August 2008, he took a three week vacation to South Africa. He and his daughter spent one of those weeks volunteering in a small, poor, remote Zulu village. When they left South Africa they started a nonprofit to help residents learn how to sustainably grow more of their own food, and provide the materials they need to get started.

Out of this experience, Tom decided to make a major shift in his life. He left his job in May 2009, and started Worthwhile Wine Company. The business combines Tom’s passion for, and expertise in wine, with his connection to South Africa and emphasis on the value of sustainable living. Worthwhile Wine only imports great wines that are made sustainably.

In selecting the Worthwhile portfolio, Tom visited more than 45 South African wineries, tasted nearly 400 wines, and met the people responsible for making the wines and running the wineries, some of them on the same estate for as long as nine generations. These are some of the best wines in the world, from people with passion and vision, made in ways that make a difference in the world.

South Africa is home to not only one of the most respected wine regions in the world, but arguably the most progressive, with many social and environmentally sustainable wineries and programs that are adopted by many wineries.

Worthwhile Wine imports sustainably made wines, but also runs their operations guided by “triple bottom line” business principles; the focus is on Profit, People, and Planet (versus the more traditional philosophy of business that is only focused on Profit).

Learn more about the sustainable wines and Worthwhile’s sustainable business practices here. And please contact us any time with questions or comments.

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The Cape Floral Kingdom